What's Your Font?

I'm curious - how do you guys feel about fonts?

For me, there're specific fonts that I've simply come to associate with certain books or franchises. I'm sure the obvious ones come to mind for you guys as well - Harry Potter, the Twilight series, etc. all have very distinctive ones.

A little more subtle, the interior text of books often have unique fonts as well. Those favoured series that are often read seem to convey a certain personality through their specific respective fonts, each rounded loop, each serifed stem, each sloping line.

Unfortunately I don't know the fonts of these books off-hand (perhaps you do?), but there are a few that stick out particularly. Gail Carson Levine's fractured fairy tale books always seem to contain the same font, and I've come to have a fond spot for the innocent yet regal letters. Ann Brashares' The Sisterhood of the Traveling Pants series has one specific typeset throughout the novels, another one for opening chapter quotes, and then each Tibby, Bridget, Lena and Carmen have associated "handwriting"s. And correct me if I'm wrong, but I think Jaclyn Moriarty's characters (especially in The Year of Secret Assignments) have different writing as well.

Awhile ago I remember opening an MG book and literally thinking, "Oh my gosh, wow, it's Sisterhood of the Traveling Pants - font!"

How about you, do fonts play a role in your reading experience? Do you find yourself attached to a few in particular, or associate them with where you first saw them? What's your font?!